I came across this wonderful little nugget I had to share with you, here it is, search optimization as described by Google. Essentially this is a Best Practices search optimization guide for Google, no gimmicks.
Download PDF> Google Search Optimization Guide
This guide is available free from Google in a downloadable pdf format available Here: search-engine-optimization-starter-guide just click and download. It’s yours free to use at your leisure.
I don’t know about you, but I spend a considerable amount of my time trying to figure out search optimization best practices for myself and my clients. A search optimization guide like this from Google is indispensable for trying to get your site pages to rank as high in search optimization in Google as possible.
Here’s the table of contents: SEO Basics; Create unique, accurate pages titles; Make use of the description meta tag; Improving Site Structure; Improve the structure of urls; Make your site easier to navigate; Optimize content; Offering quality content and services; Write better anchor text; Optimize your use of images; Use heading tags appropriately; Dealing with Crawlers; Make effective use of rotots.txt; Be aware of rel=”nofollow” for links; SEO for Mobile phones; Notify Google of mobile sites; Guide mobile users accurately; Promotions and analysis; Promote your website in the right ways; Make use of free webmaster tools.
This is excerpted from the Intro to search optimization guide:
“Search optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any web page, but you may not be making the most out of them.
Even though this guide’s title contains the words “search engine”, we’d like to say that you should base your search optimization decisions first and foremost on what’s best for the visitors of your site. They’re the main consumers of your content and are using search engines to find your work. Focusing too hard on specific tweaks to gain ranking in the organic results of search engines may not deliver the desired results. Search optimization is about putting your site’s best foot forward when it comes to visibility in search engines, but your ultimate consumers are your users, not search engines.
Your site may be smaller or larger than our example site and offer vastly different content, but the search optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we’d love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum.” (End excerpt)
Enjoy and put it to good use.
Sign up for the PaulAmes.com blog by RSS or email for the next installment next week. Call us or email us to get professional help for your web business.
PaulAmes.com is a proud member of , Click Here for Google Adwords Management Service Google Adwords
Download PDF> Google search optimization guide